Starting out as Manhattan's only fully functioning winery, City Winery has become a powerhouse in providing live performance coupled with a unique dining experience surrounded by a menu that is wine inspired. Now located in multiple major cities and scenic sites, City Winery has become a very appealing location to host events such as Weddings, Trade Shows, Corporate Gatherings, Celebrations and Premier Experiences of all kinds.
CITY WINERY WINE EDUCATION PROGRAM
NEWSLETTER MOBILE OPTIMIZATION
With over two-thirds of ticketed event sales at City Winery occurring on mobile devices we were tasked with optimizing our newsletter formatting to serve a better ticket purchasing experience while on Mobile devices. I approached the task by converting all banners to be horizontally oriented making the event identifiable and legible while at the same time making event selection intentional.
NEWSLETTER DESKTOP OPTIMIZATION
Along with optimizing the newsletter to better serve mobile users it also needed to easily translate to desktop users without loss of function and appeal. The same horizontal banners are a great option for this especially when integrating motion graphics to better draw attention to certain call outs and generating interest which can lead to higher conversion rates.
